11.4%
Traffic up in one month on a site I managed
Total Shape went from 253,400 to 282,270 visitors, July to August 2023, while I was its project manager at Leadspring.
For you: an SEO lead who ties work to the traffic number your boss asks about.
From my ChatGPT memory: “Reports in numbers: pages per phase, no-change counts, live counts, % remaining, blockers.”
1,292
Pages updated after Google's Helpful Content Update
I managed the Total Shape team through the HCU response, including every commercial money page.
For you: a recovery plan that actually reaches the pages that make money.
From my ChatGPT memory: “Every one of 261 English pages has to be accounted for: corrected, needs no change, or blocked.”
4
Sites run at once, up from 1
Total Shape, Carnivore Style, Diggity Marketing and GroomsDay. I reported to the COO, hired VAs, and built and trained a junior SEO team for each site.
For you: someone who can grow a team and own the client relationship, not just the tasks.
From my ChatGPT memory: “Communicate, don't do the same work.” Split tasks; never duplicate them.
<100 → 100s
Daily branded searches after an E-E-A-T overhaul
Schema, author profiles, a medical reviewer and trust pages, plus a branded-search push. Meeting notes show daily branded searches rising from under 100 to several hundred.
For you: trust signals that show up as demand for your name.
From my ChatGPT memory: “Values factual accuracy and real outbound citations.”
1,283
URLs behind an automated quality gate
WoW Forever Guides, my AI-assisted affiliate site: AI agents write and fix pages, and a page-standards CI check runs across 1,283 URLs before anything ships. It made about $2.1K in affiliate commissions in its first 42 days.
For you: AI speed without AI slop reaching your site.
From my ChatGPT memory: “Audit first.” Then change things.
Auto
A Twitch-to-X clip pipeline that runs itself
Built with yt-dlp and ffmpeg: clips get cut and posted to X for WoW Forever Guides on their own, with no manual editing step.
For you: repetitive marketing work turned into a system.
From my ChatGPT memory: “Prefers direct APIs and builds that are deterministic, testable, cacheable and versioned.”
ContentDragon, 2022build recording · footage being recovered
2022ContentDragon: AI content briefs before ChatGPT launched
A personal Windows Power Automate project that pulled data from several sources and fed it to AI models to build SEO content briefs. Later, at Leadspring, I built an AI-assisted process that turned out 1 to 2 news articles a day.
For you: years of hands-on AI workflow experience, not a weekend of prompting.
From my ChatGPT memory: “I'm not a dev, remember? I'm an SEO.” He decides what the build must prove, then checks it.
$1M+
Construction business I co-own
West Branch Builders: clients, scopes, subcontractors, permits, inspections and quality. I brought in its lead-gen systems and built its website. A hiring funnel I built for a contractor client brought in 24 applications in 44 days.
For you: an operator who has had payroll and customers on the line.
From my ChatGPT memory: “Publish complete batches.” Don't hold approved work for unrelated tasks.
No proof card for that one yet.